Poșta Română marks another historic milestone in its recent evolution: the launch of its new visual identity, a symbol of Poșta Română’s repositioning strategy, aligning itself with major national postal administrations in other countries that have reinvented themselves to remain relevant in a rapidly changing digital world.
The event took place on World Post Day and signifies the beginning of a new era for the company – an era of modernization, boldness, and purposeful decisions.
The new visual identity is more than a rebrand – it is a declaration of intent. It reflects a long-term vision that repositions Poșta Română as a modern, competitive, and relevant company for decades to come.
Poșta Română’s new Repositioning Strategy Is Built on Three Main Pillars:
- One-Stop Service Desk – essential infrastructure connecting citizens, businesses, and public institutions;
- Shipping and Logistics – development of a modern logistics hub network, competitive in the e-commerce and last-mile delivery markets;
- Financial-Banking Services – fast, secure, and accessible digital solutions for all customers.
“A steadfast country needs a steadfast postal service. We are at a turning point – transitioning from tradition to digitalization. We believe in our strategic role and fully embrace the need to change in order to remain relevant and strong for at least another 163 years. Poșta Română is the bridge between the state, citizens, and companies, between generations, between past and future. That’s exactly why we chose a fresh, profound, and revolutionary transformation”, emphasized Valentin Ștefan, CEO of Poșta Română.
The rebranding process was carried out in partnership with INOVEO Concept, a prestigious Romanian agency known for its extensive portfolio of large-scale branding projects. The rebranding was based on a comprehensive public perception study, which revealed the need for modernization, clarity, and integrated services.
The result: a strong, coherent visual identity tailored to today’s digital reality, under a powerful main brand umbrella with a clear architecture, including five specialized sub-brands: Real Estate, Printing, Finance, Logistics, One-Stop Service Desk, and one endorsed brand: ZOR by Poșta Română.
“The honor of working with Poșta Română brought pride and responsibility to every member of the INOVEO team. Through INOVEO’s rebranding methodology, we brought clarity, structure, and a new strategic and visual identity to one of Romania’s most iconic brands. We stood alongside the management and internal teams to build a coherent vision and a brand ready for the next 100 years”, said Dochița Zenoveiov, founder and brand strategist at INOVEO.
With this launch, Poșta Română takes a decisive step into the future, redefining its image and reaffirming its commitment to innovation, performance, and trust. The new visual identity is more than a design change – it marks the beginning of a new era.
About the National Company “Poșta Română”
Romanian Post is the national postal service operator and is owned by the Romanian state, represented by the Ministry of Economy, Digitalization, Entrepreneurship and Tourism (holding 93.52% of the shares), and Fondul Proprietatea (holding 6.48% of the shares).
For 163 years, the National Company “Romanian Post” has continuously reinvented itself in a Romania where, according to official data, the average lifespan of companies does not exceed 10 years. We are modernizing, investing in digitalization, technology, and strategic partnerships, and today, more than ever, we are strongly customer-focused. Our mission goes beyond delivering performance – it is also about ensuring that no Romanian is left behind.
About INOVEO
INOVEO is a branding agency with over 20 years of experience on the Romanian market and a portfolio of more than 300 rebranding projects. Through its well-established rebranding methodology, INOVEO develops brand strategies, brand identities, and organizational transformation processes for companies across various sectors: industrial production, financial institutions, retail, healthcare, and technology.
INOVEO’s clients include iconic Romanian brands with more than 100 years of history, as well as promising entrepreneurial ventures, such as: BNR, ASE, ROMGAZ, BIOFARM, ALTEX, Petrom City, Radio ZU, Alexandrion Group, TEILOR, Envisia, NIMET, Autototal, Continental Hotels, euplatesc.ro, UNIKAT, GURSK, and Selectsoft.
In addition to branding workshops and training courses, the agency’s most recent educational initiative is BrandTalks 2.0, a conversation platform featuring brands, entrepreneurs, and their teams.