PostNL CEO, Herna Verhagen, said: "We are very excited about this new partnership. We always work with others to contribute to society: through the PostNL ‘Bijzondere Momenten Fonds’ – a charitable endeavor which works together with social organisations on projects that matter - and from the upcoming season onwards, also as co-title partner in sports with Team dsm-firmenich PostNL. Cycling is a perfect example of a sport that connects people and gets society moving. This youthful, driven team is continually growing and taking on new challenges. They strive to be sustainable, creative, and inclusive. That creates a bond – whether you are a deliverer or a professional cyclist, every day we hit the road for the best outcome. Together with the team, we would like to deliver special moments, from sportive success on the bike to cheering for them beside the road.”
Team dsm-firmenich CEO, Iwan Spekenbrink: “With PostNL we connect a wonderful brand to our team. Together we are committed to success and building a healthy future, both on and off the bike. PostNL strengthens our team as an expert partner of sustainable logistics solutions. PostNL and dsm-firmenich provide the team – together with our other premium partners – a solid foundation for sporting growth and opportunities in the coming years. The fact that the team now has two prestigious businesses as partners is fantastic.”
dsm-firmenich CEO, Dimitri de Vreeze: “I am proud that we welcome a beautiful co-title partner to the team with PostNL. A collaboration in which we feel at home because – just like dsm-firmenich – PostNL is a leading company in the Netherlands, and we feel responsible for the impact we have on the world and our society. I look forward to joining forces and to be part of many more successes of Team dsm-firmenich PostNL.”
Distinctive stripes turn orange
The team is characterised by two Keep Challenging stripes, which symbolise the DNA of the team. The left stripe represents the continuous development of each individual person, and the right stripe visualises their ever-improving innovative environment. To mark the start of this great partnership with PostNL, the two Keep Challenging stripes will turn orange from 2024. The team's SCOTT bikes, equipped with Shimano parts, also get a new look. The full reveal of the team kit will be on Monday 8th January.