The study by Royal Mail sees almost 8 in 10 (77%) UK adults declare that giving Christmas cards is their preferred way of spreading festive cheer. This trumps festive well-wishes in person (62%) or by forms of digital communication (text = 34%, WhatsApp = 21% or Facebook message = 26%).
More than 6 in 10 (64%) people also prefer to receive a Christmas card from loved ones over any other form of festive greeting. By contrast, social media greetings scored fairly low on the scale (4%), as did text message (3%) and face-to-face well-wishes (19%).
When asked why they treasure Christmas cards so much, respondents mainly cited the simple pleasure of keeping them on display in their home (53%). A further 45% claim to love reading the messages inside, and an equal number enjoy the very particular thrill of receiving something through the post.
With over 1 billion Christmas cards purchased last year, Royal Mail has partnered with famed author Simon Garfield to pen a helpful, amusing and very modern poem celebrating this most treasured of festive traditions.
Source: Royal Mail Group