The multi-platform sponsorship deal was brokered by Livewire and includes broadcast and digital sponsorship, branded content and in show promotions. The twelve month sponsorship runs to the end of October 2018.
An Post AddressPal is an online service which provides shoppers with a proxy address for the hassle-free, safe delivery of online shopping from UK and US websites that don’t typically deliver to Ireland. An Post is meeting the demand from companies and consumers for handy, secure parcel services which allow them to sell, to buy, to receive and return goods, wherever and whenever they choose. That demand is increasing all the time as online spending grows steadily across fashion, beauty and lifestyle products.
Speaking on the sponsorship, Sarah Geoghegan, Brand Partnerships Account Manager with Virgin Media Solutions said;
“TV3 is delighted to welcome An Post AddressPal on board as partner for Xposé. Celebrating 10 years on air this year, the Xposé brand continues to be one of the biggest media brands in the Irish marketplace. The show is an ideal fit for AddressPal, showcasing all the latest in fashion and beauty from Ireland and beyond, and the AddressPal service makes it easy for viewers to get their hands on these latest products from the UK and US, without any delivery hassle.’’
Garrett Bridgeman, MD, An Post Mails and Parcels said; “Our sponsorship of Xposé is a great fit for An Post to connect with important key customers and to promote our many services, in particular AddressPal, the online shopper’s best friend. Xposé is tops for the latest in fashion, beauty and lifestyle news, and An Post delivers the goods, everywhere, every time.”
Xposé airs Monday, Wednesday and Fridays nights on TV3 at 8pm.
Source: An Post