Insight into Posta Romana

An exclusive interview with Mr. Andrei Stanescu, CEO of Romanian Post

The 2017 PostEurop Plenary Assembly will be held from 27 till 29 September in Bucharest, Romania, hosted by Posta Romana. In an interview with Mr. Andrei Stanescu, CEO of Posta Romana, PostEurop had the opportunity to get to know more about the recent developments within the company.

PostEurop: Mr. Stanescu, PostEurop would like to sincerely thank you for hosting the upcoming Plenary Assembly. What can you tell our readers about Bucharest and why Posta Romana is hosting this event?

Mr. Stanescu: Bucharest, the capital of Romania, has been documented since the 15th century and it was developed and modernised at the end of the 19th century. It was known during the interwar period as the "Little Paris" for its atmosphere, architecture and bohemian life, similar to the capital of France, the "great" Paris. The hosting of this event by the Romanian Post will lead to increased promotion of co-operation with European postal operators and with European institutions, thereby stimulating new partnerships that will allow a better exchange of know-how and new innovative solutions, to address some of the challenges that the postal sector is currently facing.

PostEurop: What are your expectations for this upcoming Plenary Assembly?

Mr. Stanescu: I believe that hosting the PostEurop Plenary Assembly in Bucharest will ensure a proactive involvement from the Romanian Post. Direct contact with other Members of PostEurop will facilitate the possibilities of regional multilateral partnership opportunities through strategic engagement. It will also help us enhance existing relationships. Thus, European projects can be developed or continued in large-scale international projects such as SAFEPOST, Customs Declaration System (CDS), Interconnect or the new e-commerce projects, in line with the UPU Postal Strategy from Istanbul.

PostEurop: Would you mind telling us a bit more about Romanian Post activities? What are your key assets of the company? How do you foresee the future the company?

Mr. Stanescu: Romanian Post operates in the field of postal communications, the main object of our activity being: the management, development, deployment of postal services and collaboration with similar International organisations in providing these services on a cross-border level. It is the national designated operator in the field of postal services, as a unique universal service provider at any point in Romania, at affordable prices for all users based on high-quality standards.

I consider that the Romanian Post has many strengths, such as the wide range of products and services offered, a 70% of the total turnover due to B2B contracts, with a portfolio of corporate clients, public entities, integrators, international strategic clients and large national corporations. The company's future is brilliant, relying on the high potential of the national distribution network, the expected growth of the product and service portfolio and the automation of the operational processes. In addition, we also have the development of non-postal products (mainly in the financial banking field and the insurance sector) and cost optimisation through improved business models.

PostEurop: Looking forward, what would you say are the key challenges for Posta Romana and for other postal operators in general?

Considering the decline of the traditional letter post, I appreciate that the key challenges for the Romanian Post as well as other designated postal operators include reinventing postal services in order to maintain their relevance in the present Digital Era. Equally challenging to us, increasing the number of international clients and cross-border services offered to them, growing the share of IT & Communication components at the products, operational, and services level. All at cost optimisation and using of commercial levers for the expansion of the postal network and increasing the level of customer trust in Romanian Post.

PostEurop: At the Business Forum, we have the opportunity to listen to how big data can help solve operational issues and even bring in new revenue. How is Posta Romana capitalising on big data?

Mr. Stanescu: Big data is a generic term representing a different way of collecting information data from different sources (bar-code readers, track & trace systems, customer data, etc.), at national and international level, thus creating an impressive amount of data to process. For postal operators, big data is an instrument of experimentation and innovation, to continuously monitor the impact of investment on the quality of its own postal traffic development. It can also be used as a system of economic warning, prognosis of future evolutions and trends, as physical support and/or data processing for third parties.

The strategy of the Romanian Post on big data fits into the evolutionary UPU context, for developing a specific structure, while improving the existing business analysis and reporting system, and also by creating a new one, based on big data technologies, that will be able to offer customers the best information on the dedicated services offered to them. I am convinced that the use of big data technologies will improve the performance and flexibility of quick adaptation to the new monitoring and reporting requirements at the level of postal operators and their partners in the distribution chain.

PostEurop: Thank you so much Mr. Stanescu for this great opportunity to get to know you and your organisation. We very much look forward to a successful event in September.

About Andrei Stanescu

Mr. Andrei Stanescu is the General Director at CN Posta Romana SA., national operator in the field of postal services, owned by the Romanian state since January 2017.

Prior to his current role, he has held the following positions including:

  • February 2013 - January 2017: Executive Director within the Legal, Controlling and Human Resources Division at the CN Posta Romana SA.
  • December 2012 - February 2013: Personal Counselor in the Ministry of European Funds, where he coordinated and monitored the structures within other institutions which exercise management on authorities and intermediate bodies.
  • May 2012 - December 2012: Personal Counselor for the Deputy Prime Minister of the Minister of Public Finances. He monitored the performance of the obligations of Romania according to the agreements with the European Commission, International Monetary Fund, World Bank and other international financial institutions.
  • November 2011 - May 2012: Senior Counsellor - Chief Security Structure for the Ministry of European Affairs, where he managed and protected classified information, control over the flow of information.
  • April 2009 - November 2011: Senior Counsellor - IT and Communication Department to European Affairs Department, General Secretariat of the Government of Romania.
  • 1998 - April 2009 (after becoming a licensed Economist): Several representative positions in different fields of activity, businesses or sector that have brought an important contribution to the evolution of his career: Real Estate development industry, sales – FMCG, insurance-reinsurance.

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