In 2015, the volume of global e-commerce was approximately 2.1 trillion euros with an average e-commerce growth of 25% in the last four years. There were 1.4 billion global e-shoppers in 2015 with an average spending of 1448 euros in online stores per year per shopper. The largest e-commerce market being, naturally, the Chinese market with a turnover exceeding 700 billion euros.
According to Omniva’s Chairman of the Board Aavo Kärmas, it was the rapid development and growth of e-commerce in China and the whole world really that led to the establishment of a joint enterprise with S.F. Express. “We launched Omniva’s international business with the aim of also gaining control over the international trade flow in order to be a competitive enterprise on our home market, the Baltics, in the long run. The growth of e-commerce is the most important trend that will continue to substantially influence our business in the future,” Kärmas explained.
Estonia’s e-commerce turnover in 2015 was 170 million euros. According to Kärmas, Estonia mainly stands out with its high number of users and the low weight of e-commerce in our GDP and retail business. “The most active European e-shoppers live in the UK where online purchases constitute an estimated 15% of the retail business turnover. The 2015 e-commerce turnover of Estonia only constituted 2.6% of the retail business,” Kärmas stated.
Kärmas recognised that the global e-commerce business is extremely large-scale. As an example, he mentioned the Singles’ Day shopping day of the world’s largest e-commerce enterprise Alibaba that takes place on November 11. During this day last year, around 467 million parcels were ordered globally. “140,000 orders were placed per second and the sales turnover of this one day was 13.1 billion euros,” Kärmas described and added that the Chinese e-commerce giant is expecting a 40–50% growth in volume for this year’s November 11.
However, Kärmas assured they are prepared for both Christmas and the Alibaba shopping day. “We have taken into account the substantial growth in volume and recruited additional workforce to make sure all parcels reach their destination fast and conveniently,” Kärmas assured.
The Chief Executive Officer of Post 11 Gunnar Aru stated that the rapid growth of Post11 is equal to that of the international e-commerce. “When comparing the first eight months of 2015 and 2016, the number of shipments has increased around five times,” Aru explained. The beginning of the year also saw the customs terminal and the customs warehouse of the enterprise being enlarged from 500m2 to 2,600m2, yet, according to Aru, even these premises will soon be too small.
The enterprise’s daily activities mainly include handling Chinese shipments to Europe and Eastern Europe that are sorted on Peterburi Road within 48 hours based on target countries and products. For this purpose, Post11 has 35 employees who all work at the Peterburi Road logistics platform. In addition to Estonia, Post11 also operates in the UK and is currently launching its operation in Germany. Post11 currently delivers goods to 81 target countries globally, with the biggest volumes being sent to Russia, Ukraine, Baltic countries, Sweden and Belarus.