Each year this prize is awarded to the company that has shown the most impressive progress in digital transformation.
Swiss Post compiled a set of its activities, in which every unit plays a part, and created its own German-language website on the topic of digital transformation for the competition.
But that’s not all: The Swiss Post portal won gold in the category «Usability» and also won the Master of Swiss Web Award for the best online project of the year in 2015. Among the eleven best Swiss Internet projects, which were nominated for the Master Award from a choice of several hundred submissions, there was even a second project by Swiss Post: PostLogistics’ “Shop or Flop” online campaign (a live test for online shops) won gold in the category «Online Marketing».
And the private customers campaign «The Yellow Tour», too, scored in the two categories «Marketing» and «Digital Branding Campaigns». In the category «Digital Branding Campaigns» «The Yellow Tour» won silver, in the category «Online Marketing» it won bronze.
Source: Swiss Post