The IDM and Royal Mail Marketreach launch first qualification in direct mail marketing

The first professional qualification in the UK focused solely on direct mail marketing.

Royal Mail MarketReach and the Institute of Direct and Digital Marketing (IDM) today announce the launch of The IDM Award in Direct Mail – the first professional qualification in the UK focused solely on direct mail marketing.

The IDM has created this course in response to demand from brands for greater specialism in direct mail; both in their own marketing departments and in the agencies they employ. The new qualification is open to marketing professionals and students.

The course will equip participants with the professional skills required to produce and execute direct mail as part of a multichannel campaign. The IDM Award will cover the unique attributes and benefits of direct mail in the digital world, how to plan a direct mail campaign from creative to production, as well as managing data and compliance.
The IDM Award in Direct Mail, equivalent to a level-4 professional qualification or Higher National Certificate, costs £595. The online training and course resources are provided by a range of industry experts, including Royal Mail MarketReach, and delivered through webinars and video content.

The IDM, as the only government-approved institute for the professional development of direct and digital marketers, has recognised the current gap in the UK’s marketing industry around skills specific to direct mail.

Jane Cave, Managing Director of the IDM, comments: “Direct mail remains a vibrant and dynamic part of the marketing mix. In terms of cost-effective acquisition, demonstrable results, and outstanding engagement through creativity and multi-sensory stimulation, direct is hard to beat.

Read More

Source: Royal Mail Group

    footer picture