The name Itella Corporation will be changed to Posti Group Corporation on January 1, 2015. With the change of name, Posti will adopt a new, topical appearance describing its business. The new logo and visual appearance were inspired by logistics services and parcels. Orange, which will replace blue, is the colour of post and logistics.

"Our new appearance will link Posti's long history with our new services. The speed line in the logo describes how we make our customers' everyday lives run smoother with quick, easy-to-use services. The letter "i" in Posti represents a parcel. With the changes, we want to signal that Posti has the ability and desire to renew its services," says President and CEO Heikki Malinen.

According to Malinen, the renewal will show not only in the change of name, but also in the corporate structure, business organizations, service content and the service culture. The renewals are part of the strategy published last year, in which the aim is to transform Posti into a modern, customer-oriented, high-quality service company.

Posti has a nationwide network of more than 1,450 service points

The main mission of the new Posti is to ensure that customers' trade, and life in general, run as smoothly as they can. To facilitate the use of its services, Posti will renew its website and build even more consistent, easy-to-use services in the web, for instance. The service point network will be renewed according to customers' needs by offering quick, convenient means of doing business.

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Source: Itella