Royal Mail plc today announces it has secured a stake in Mallzee, the “personal shopping” app which featured on Dragon’s Den³ in 2015. Mallzee brings together more than two million fashion items from over 100 retailers enabling shoppers to browse, ‘favourite’ and purchase a world of fashion from a single app. It offers an additional, complementary channel to market for clothing retailers, one of the fastest‎growing and largest market sectors for parcel sending.
Royal Mail’s investment in Mallzee reflects the increasingly technology-driven nature of the delivery market.

It helps align the business with the rapid growth in consumer purchases made from mobile devices – 37 per cent of UK online shoppers used a mobile device to make an ecommerce purchase in the last three months¹ – and the continued developments in shopping apps, which are the fastest growing app category². It provides Royal Mail with exposure to new, high-growth revenue streams further up the value chain, as well as complementing Royal Mail’s existing parcel services.

Together with the acquisition of Storefeeder in February 2015 - the ecommerce technology specialist which provides order management, stock control, smart warehousing and courier integration for web merchants -the investment in Mallzee is part of Royal Mail’s continued focus on digital innovation and brings innovative ecommerce capability to the company. In turn, Royal Mail can introduce Mallzee capabilities to many more retailers who not already present on the platform.

Nick Landon, Managing Director of Royal Mail Parcels, said, "I'm delighted to announce our investment in Mallzee. We think we can rapidly add significant value to the Mallzee business by introducing their solution to a wider audience. While the entrepreneurial and cutting edge mobile capabilities‎that Mallzee have developed will complement our existing distribution services."

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Source: Royal Mail Group