PostEurop is an active member of the Print Power, a pan-European organisation dedicated to promoting print media and its role in modern integrated marketing programmes and campaigns. This organisation comprises a wide range of companies representing the entire print media value chain—production, distribution, printing, content and delivery.

As an organisation, Print Power consists of two brands: Print Power, the Effectiveness Campaign, and Two Sides, the Sustainability Initiative. Each brand has a distinct purpose and message.

The message of the Effectiveness Campaign concerns the way in which print media can serve as an effective marketing and advertising tool, while the Two Sides message is about informing consumers and the international media community about the positive environmental aspects of print and paper and to unveil the myths which surround the industry and setting out the facts. Using credible and authoritative research and information, the initiative ensures that paper and print are seen as sustainable media.

Updated: 6 February 2015